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General Electric (GE) McKinsey Matrix Template (Ms-Excel)The General Electric GE McKinsey Matrix template is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as one of the steps in the strategic planning process. The GE/McKinsey Matrix template can be used in conjunction with, or as an alternative to, other tools such as S.W.O.T. Analysis and the Boston Consulting Group (BCG) Growth Share Matrix in basic strategic planning and analysis. The GE/McKinsey Matrix differs from the other tools. Unlike a BCG Matrix template, it uses multiple factors to define Industry Attractiveness and Business Unit Strength and therefore overcomes one of the main BCG Matrix limitations. The GE/McKinsey Matrix identifies the optimum business
portfolio as one that matches the company's strengths to the most attractive industry sectors or markets. Thus, the objective of the analysis is to position each Strategic Business Unit (SBU) on the chart depending on the SBU's Strength and the Attractiveness of the Industry Sector or Market on which it is focused. Each axis is divided into Low, Medium and High, giving the 3 by 3 nine-cell matrix as depicted below.
Click to Enlarge SBUs are portrayed as a circle plotted on the GE/McKinsey
Matrix, where the size of the circle represents a factor such as Market Size.
Each factor can be given a different weighting in
calculating the overall attractiveness of a particular industry.
Typically Industry Attractiveness = Attractiveness Factor 1 Value by Factor 1
weighting + Attractiveness Factor 2 Value by Factor 2 weighting, etc.
Business Unit Strength = Strength Factor 1 Value by Factor 1 weighting +
Strength Factor 2 Value by Factor 2 weighting, etc. This GE McKinsey Matrix template allows the user to define
up to 10 SBUs to be plotted. Up to 10 different factors can be used to
define Industry Attractiveness, Typical factors are Market Size, Market Growth
Rate, Industry Profitability, Competitive Rivalry, etc. Up to 10 factors can also be used to define SBU Strength.
Typical factors are Market Share, Distribution Channel Access, Financial
Resources, R&D Capability, Management Resources, etc. The rating values for each factor are entered for each SBU
and Industry Sector on a scale of 1 to 9.. The SBU Strength and Industry Sector Attractiveness are
calculated and the GE McKinsey Matrix is automatically produced. The format used to produce the GE McKinsey Matrix is a MS-Excel Bubble Chart. Industry Attractiveness and Business Strength are plotted on the X and Y axes. The size of the Bubble allows a further factor to be depicted on the chart. The default factor used is Market Size. However, a Dropdown list is available allowing the user to dynamically select any of the Industry Attractiveness factors as an alternative. Check out the General Electric GE McKinsey User Guide before purchasing! All your purchases come with a "No quibble MONEY BACK GUARANTEE" We also provide a SWOT Analysis Chart Template which you can use to generate SWOT analysis samples/ examples. Our Boston Consulting Group (BCG) Growth-Share Matrix Template can be used to generate a BCG Matrix. Why not get all three at an attractive 33% discount in our Strategic Business Planning Package? Item Number: MW023Description: General Electric (GE) McKinsey Matrix Template (Ms-Excel)Price: US$9.95
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