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Competitor Analysis Profile Template Sample Excel Spreadsheet/Software Download

This Excel-based Competitor Analysis template, which you can download, allows you to calculate and graph your competitor profile and competitiveness score for a number of factors and calculate an overall competitor index against up to 5 competitors. 

Understanding your competitive strengths and weaknesses is a prerequisite to developing a winning marketing strategy.  The competitor analysis and profile spreadsheet template allows you to rate your offering against that of up to five main competitors.

Bar and Radar Charts are automatically generated based on the ratings given to each competitor.

Competitive analysis template software example         Competitor Analysis example software           Competitor Analysis profile template

                             Click to enlarge individual charts

Competitors are rated on the most important factors in the competitor/vendor selection decision. 

Each competitor is rated on a scale of 1 to 10 as follows:

 Competitive Ratings

        10 = Very strong/best in class Performer

          5 = Average performer

          1 = Extremely weak Performer

A Total Competitiveness Score is also calculated for each competitor and a corresponding Bar Chart is produced.

The actual rating is then automatically adjusted to reflect  the importance/weighting you have given to each of the factors in the competitor rating decision.               

The weighted ratings are automatically calculated and Adjusted Bar and Radar Charts are generated to reflect the relative importance of the different factor.   

An Adjusted Total Competitiveness Score is also calculated and a corresponding Adjusted Bar Chart is produced.      

This is what one of our users said

The competitive analysis package came in handy for a big presentation this afternoon! Love the 'radar chart'. I think it threw everyone for a loop...new graphing method for some, I guess. I will have to search your site for more opportunities. Thank you again!

  Amanda Strohl
Director of Marketing
Healthcare Therapy Services, Inc.

Check out the  Competitor Analysis Profile Template User Guide prior to ordering.

All your purchases come with a "No quibble MONEY BACK GUARANTEE

Enjoy!

Item Number: MW001

Price: US$9.95

 

 

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